MENDELOW STAKEHOLDER MATRIX PDF

The objectives of an organisation will be governed by its key stakeholders. These key stakeholders be determined using stakeholder mapping. Mendelow's matrix is a popular method for performing stakeholder mapping. Stakeholder mapping can help deal with stakeholders' conflicting demands. It identifies stakeholder expectations and power and helps in establishing political priorities.

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Mendelow suggests we analyse our stakeholder groups based on Power the ability to influence our organisation strategy or project resources and Interest how interested they are in the organisation or project succeeding.

Remember, all stakeholders may seem to have lots of power or we hope they would have lots of interest, but relatively speaking, some stakeholders will hold more Power than others, and some stakeholders will have more Interest. For example, a director is likely to have high Power and high Interest in the organisation, whereas the Government would have high Power to impact strategy via regulation, but potentially less Interest — the same with a large competitor.

This is based on Power and Interest allows us to identify which stakeholders are incredibly important, with High Power and High Interest which we would need to manage closely, investing a lot of time and resource. For example, your boss is likely to have how Power to influence your work and also high interest in it being successful, or a technical external agency. Keeping these stakeholders on side and keeping them informed almost daily is a priority. However, those stakeholders with low power and low interest e.

The other two quadrants highlight stakeholders that need to be kept satisfied high Power, low Interest and those that need to be kept informed high Interest, low Power. The position that you allocate to a stakeholder on the grid shows you the actions you need to take with them:.

High power, highly interested people Manage Closely : aim to fully engage these people, making the greatest efforts to satisfy them. High power, less interested people Keep Satisfied : put enough work in with these people to keep them satisfied, but not so much that they become bored with your message. Low power, highly interested people Keep Informed : adequately inform these people, and talk to them to ensure that no major issues are arising.

These audiences can also help point out any areas that could be improved or have been overlooked. You might find it very useful to analyse all stakeholders that would impact your business strategy, marketing communications campaigns or new product launches at the start of your project. Equally, when planning a communications campaign, you can analyse stakeholder audiences to be targeted using this tool. It is important to remember that things might happen that cause stakeholders to suddenly move between quadrants.

For example, your organisation might inadvertently contravene a regulation which would cause the regulatory body to move from High Power, Low Interest to High Power, High Interest. This would then require a different way of managing and communicating with this stakeholder. How To Use the Tool Creating a Grid Map of Stakeholders This is based on Power and Interest allows us to identify which stakeholders are incredibly important, with High Power and High Interest which we would need to manage closely, investing a lot of time and resource.

Creating an Action Plan The position that you allocate to a stakeholder on the grid shows you the actions you need to take with them: High power, highly interested people Manage Closely : aim to fully engage these people, making the greatest efforts to satisfy them.

Mapping Your Stakeholders Early On You might find it very useful to analyse all stakeholders that would impact your business strategy, marketing communications campaigns or new product launches at the start of your project. Moving Between Quadrants It is important to remember that things might happen that cause stakeholders to suddenly move between quadrants.

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Mendelow’s Matrix

Success with your startup has a lot to do with your ability to manage relationships with stakeholders. The Mendelow Matrix is an important tool for the aspiring entrepreneur. Stakeholders include anyone who might have an interest in or influence on your business. Stakeholder mapping provides a useful project management tool for understanding these relationships. The aim is to make the best possible use of them to further our business aims. As you enter the world of business the actions you take affect different kinds of people. These people can can influence your business too.

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Stakeholder Analysis

Mendelow suggests we analyse our stakeholder groups based on Power the ability to influence our organisation strategy or project resources and Interest how interested they are in the organisation or project succeeding. Remember, all stakeholders may seem to have lots of power or we hope they would have lots of interest, but relatively speaking, some stakeholders will hold more Power than others, and some stakeholders will have more Interest. For example, a director is likely to have high Power and high Interest in the organisation, whereas the Government would have high Power to impact strategy via regulation, but potentially less Interest — the same with a large competitor. This is based on Power and Interest allows us to identify which stakeholders are incredibly important, with High Power and High Interest which we would need to manage closely, investing a lot of time and resource.

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