GLOBAL STRATEGIC MANAGEMENT PHILIPPE LASSERRE PDF

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Philippe Lasserre. Flyer Sample chapter. Recommend to library , View companion site. Paperback - Interactive Ebook - The numerous case studies and The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment.

Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business. A strong pedagogical framework, including learning objectives, mini-cases with questions, summary and key points, learning assignments, key words, a glossary, references, further reading, and links to useful websites An extensive companion website including self-assessment questions, PowerPoint presentations, a lecturer manual, and video interviews A perfect balance between theory and the real world of business, including numerous up-to-date examples that illustrate principles and support learning throughout.

Globalization of Markets and Competition 2. The Emerging Global Environment 3. Globalization, Societies and Cultures 4. Designing a Global Strategy 6. Assessing Countries' Attractiveness 7. Entry Strategies 8. Global Strategic Alliances 9. Global Marketing Global Operations and Digital Networks Global Innovation Global Financial Management Global Human Resource Management He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.

Ebook - Show More. Show Less. New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy More on e-business and the internet in global business A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example.

The new video interview feature shows business leaders explaining the practical implications and implementation of issues covered in the text Multiple choice self-assessment questions to aid revision A searchable glossary of key terms and acronyms from the book A guide to useful web links and online resources Visit the companion website at www. Lecturer Resources password protected include: PowerPoint presentations for each chapter Guideline answers to the Mini-case questions for each chapter Suggested answers to the Learning Assignment questions that end each chapter.

The thorough coverage of all contemporary topics is to be applauded as is the simple, clear and coherent presentation of frameworks and theories.

A valuable guide to the issues of global strategic management. A well-written and masterful overview of principles and trends in global strategic management including a look at the economic, political, and social conditions of global development.

In addition, the fascinating case studies will inform everyone; from those managers already working in the global business arena, to students who are planning to make it there.

This impressively informed textbook is a mandatory tour de force for students in the subject, crammed with real international business cases, coupled with a very well-crafted pedagogical focus.

It includes recent theoretical approaches on strategy as well as a massively useful coverage of ethics. An invaluable resource for educators discussing globalization and global strategies. In terms of scope, it covers international business and international management strategies. Many of the frameworks included in the book are comprehensive enough to apply in almost any industry and any situation. The chapters also include a lot of rich and thought-provoking data, and educators will appreciate the discussion of contemporary cases.

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Global Strategic Management

Philippe Lasserre. Flyer Sample chapter. Recommend to library , View companion site. Paperback - Interactive Ebook - The numerous case studies and The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence.

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