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In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency.
What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing.
An indispensable reference for every design and marketing professional. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
A professor of marketing, innovation, and strategy at the Universite Paris X-Nanterre, she lives in Paris. Rating details. Book ratings by Goodreads. Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X. Learn about new offers and get more deals by joining our newsletter. Sign up now. Follow us. Coronavirus delivery updates.
Design Management : Using Design to Build Brand Value and Corporate Innovation
She believes that working with designers is what made her a better manager. During her career she has been building and giving evidence that design is the profession of designers, a profession with skills and competencies that are useful in management. Through researching the value of design, synthesizing knowledge in Design management through books, starting international research networks, promoting the creation of DM masters programs, and teaching in their classes, she has shared internationally her conviction that design should be seen as a strategic competency for any business, country or institution. Any human activity needs to be managed, requiring design, project management, budget and team management, not all of which are specific to the design profession. To be able to stay in contact with both design and business communities, she has always taught in both design and management schools. Through deep introspection over the last two years she had a sad realization that nothing has changed in the last 30 years.
Design Management: Using Design to Build Brand Value and Corporate Innovation
Brigitte Borja de Mozota